Property portals- The real estate agents of India

After the growth in the big cities, now it’s the turn of small cities and suburbs of West Bengal and eastern India to experience the boom in the Indian real estate market. The demand for real estate items in India have been increasing rapidly with the population growth of India. As per the current property market demand residential properties left requirement of commercial properties way behind. As a result most of the commercial properties in Kolkata are coming under high rental options as there is not much saying in fresh arriving commercial property sector. Having said that residential flats in Kolkata have to maintain their offering cost too, this is due to a consistently numb selling statistics and Govt.’s announcement for providing affordable flats in Kolkata to every medium and lower-medium income group family within 2022. For, the property price is fluctuating on a daily basis.

With the announcement of HUPA moderately salaried and even lower income group have started moving to Kolkata in a large number with the expectation of having an affordable nest in the prime locations of Kolkata. Though Kolkata is popularly known for its low cost of living, but offering luxurious, fop flats in shoestring budget and that too in the prior location is a grotesque task in itself. Those who confuse that eye-popping skyscraper are of reasonable budget it’s not even close to that. Speaking about the leading property portals in India, people think that property portals are for searching properties in the metros and other major cities in India. Actually every leading property portal covers suburban properties of West Bengal and other part of eastern India. With the arrival and authenticated professional support of property portals Indian real estate market is getting charged up with each passing day. Real estate property portals are not only for searching properties, they are much more than that.

A compete property portal in Kolkata comes with buying/selling/renting/listing property provision. Adding on they also have a good rapport with the nationalized banks and other trusted financial sector for home loan assistance for their customers. Now the time to zoom on the leading property portals in India-

Magic Bricks- with the Alexa India traffic rank of 142, Moz DA of 68 and over 5 million pageviews every month Magic Bricks is the apple of the eyes of every builder and other real estate investors.
Pros-They provide mainstream commercial and every online promotional activity that is particularly needed for any real estate business. Ahead thinking approach is the USP of this site.
Cons- Yet some of the referral traffics are of low quality/irrelevant for real estate business.

Commonfloor- Real estate builders are often between Magic Bricks and Commonfloor to put their money on.
Pros- They provide a steady traffic
Cons- poor in referral traffic, Low Moz domain authority.

99acres - 99acres can give Magic Bricks a tough competition in coming days.
Pros- 99acres has strong offline brand equity and they have great communication with all well-known builders across the country.
Cons- But 99acres seems to have slightly slowed down in overall market.

Indiaproperty- This company has extreme increment in monthly traffic. During last six months they had more traffic than Magic Bricks. Surprised!
Pros- In January 2015 monthly traffic of this site has become exactly double than it had in the previous year. Everybody is having their eyes on this site.
Cons- Still their referral traffic is poor quality.

Housing- Housing is the trailblazer in real estate property portal business. Housing is known for its higher level of technology and simplicity throughout their offerings.
Pros- They have detailed algorithm and data mining for every needed numbers, information, listing expiry logic and much more.
Cons- Some unhappy feedbacks in several social platforms clotting the investment.

Liyans- Liyans is relatively a new in this business. Started in 2012 Liyans is one of the leading Kolkata based property portals.
Pros- Strong traffic, high quality referral links and cordial understanding with all renowned builders all over India make this site indispensible for property business.
Cons- Despite years of vast practice as of now there is no publicity of this site on TV / Radio.

Trading property gets easier with online real estate portals

Aren’t you receiving positive response from your previous posted property ads on your dailies? Even after spending healthy amount after popular print mediums? Are you full up with regular calls with deficient bargaining options? In this entire prolonged course what plays a key role is gain the correct price which somehow goes on missing within this tug of war between the buyer and the seller. For selling/buying and renting residential or commercial property the recent and inexpensive approach is to post your property requirement online. With online real estate posting your ad is presented to the globally targeted viewers round the clock over the year. But before going on-air recognize your needs and requirement well.

Posting property requirement- can be performed even by a kid. It’s all about clicking, cropping, and uploading the current image of your asset under any crowd-pleasing portal. Mostly these sites offer this broadcast for free or often they charge a minimal sum to promote your ad on a random basis. This is the most beneficial way out of getting your requirement highlighted. Moreover you would find a major disparity between the return you are getting after taking your post online and the price quotation which you had from your local real estate agent lately. You will get amazed with the feedback you get from your online display.

Now speaking about the best portal to post your property requirement the first question arises in your mind would be how to select the exact portal that suits your need the most? Isn’t it? There is absolutely no reason to get wrinkles for the same occasion. Forfeit yourself to any leading search engine, it will return with the same according to your query. The best of real estate portals will be seen on the top of the table. Settling with the old classified property portal has always been favorable. Go through their FAQs and help sections on how well they sell properties. Point to be memorized- don’t leave any personal details rather than your contact number and related images of your possession while posting your property requirement online for safety purpose.

Commercial properties on sale in UK- investors are in hurry to sell out their commercial assets

Three major firms have stopped trading commercial funds after three consecutive breakdowns in investment market of UK. The entire financial market bent down with the drop down of British pound. According to our sources it’s the biggest drop down in last 31 years. After this shocking downfall UK Govt. has decided to stay apart from European commercial real estate market as it could harm the extended economy.

The financial market was on the verge of crashing after three vital financial firms quitted trading receptive UK commercial property funds. Consequently commercial property holders are rapidly releasing their commercial investments and real estate offer shares. Some of the investors are panicking about the defrayal of these financial companies as these companies themselves are unsure whether these companies will run their business from UK or moving out of UK they will operate from some other region of Europe. This movement will vacant many big commercial spaces and weigh down on property values in Britain’s money market. Biggies like Aviva insurance, Standard Life, M&G Investment claimed that they have already hardened up funds to protect other investors who chosen to stick with the funds. This recovery have now reached up to a saturation point where to protect the interest of the funds companies are making shareholders are on a temporary suspension from further trading. It is abruptly estimated this deferral is on the commercial funds which values around 4.4 billion pound.

The situation is under control after The Bank of England stepped in to rescue the market and to avoid the repetition of 2007-2008 financial crises. They are about to free up more liquidity for loans to business and households. Eminent senior bankers from Barclays, RBS and HSBC met with treasury chief George Osborne and assured him to keep fund flowing into the monetary system. The Governor of The Bank of England assured that they have a clear and concrete plan to prevent this current situation and everything is falling into places according to the plan. In the period of political disruption in Britain the bank authority offers inverse of confidence and control, announcing changes to the amount of rainy day funds bank have to clasp. The Governor hopes this move will help if the banks provide as much as 150 billion pounds more for supporting the wider economy during this period of uncertainty and total scarcity of approx 500 billion pound in the forms of commercial investment and co-related real estate funds.

For the past years shopping malls, high performing commercial centres, other skyscrapers have been holding the economy high for the British money market. Now the economist are considering commercial real estate markets as the threat to current economic condition as they have engrossed lot of foreign investments. As the funds have been frozen investors want their cash back. The pivotal problem these companies are facing is commercial properties can’t be sold with a limited period of time. But they have to do the same to return investors’ money.Having years of practice in this real estate field we would suggest you to go with the property portals for buy commercial properties in Kolkata.

Come up with the best ideas to sale more and more real estate products

Kolkata is best known for its art and culture globally. People are relocating to Kolkata from the various suburban places of India for achieving a better lifestyle and enhanced aptitude. But statistics are showing builders are unable to provide residential/commercial properties against the excessive demand. Again we get many empty residential and commercial options, when we search any property portal in Kolkata. Therefore we need to understand where the laps lie between these two statements. Basically there is a deficiency in the selling quotient due to the stagnancy of real estate market in Kolkata.

Recently it’s declared that Govt. will also promote affordable housing estates in Kolkata for supporting the ever lifting requirement. Kolkata’s real estate market needs some exclusive, incredible and most importantly original ideas to push up the graph of sale immediately. Since the real estate items belong to a costlier deal, therefore the selling ideas should have to match that level of expedition. It’s really a tough task to find unmatched remedies to boost up the market fatigue. Still there are some conventional ways of marketing such as- web content, email marketing, mobile messaging service, different kind of social media posts for promoting the sale up, only the unconventional part is an out of the box approach.

1.The game of graphics- For any outstanding real estate marketing programme it needs a lot of graphic elements- hang on, this is not enough for hitting the jackpot. Firstly fabricate your company logo so that it gets thumbs up from the visual platform. You need to hire professional photoshop/graphic experts for presenting a striking visual statement visually as well as virtually. When it comes to describe the details of the graphics what else than words can be a better worthy support. Thus rich content for social media promotion and real estate blogs and articles are too vital requirement for real estate marketing plans. This proposition is commonly known as ‘inforgraphics’. Build a concrete property portal with every available detail of real estate items based on price, area and features.

2.Add humour elements to crack the blocks- Sounds a bit crazy? Real estate is a serious deal. How come anyone stays casual with the approach? Adding humour to life is like adding essential spices to make the deal a subject of attraction. For example creating a buzz with a set of triggering set of FAQs or quizzes for one to one direct communication with the mass scale of target audience. In this way marketing people can reach up to the root of this flat real estate market in Kolkata. Answering to these questions might boost the confidence level of the possible buyers. Follow the recent trend of memes to include

3.Utilize the power of Instagram/youtube/gaming arena- This world lives more on the virtual side. Exploit the power of virtual world to develop and scatter your marketing ideas. Make catchy and engaging videos of real estate properties and upload them in social video blogging sites like Youtube/ instagram, create striking templates to promote the concept on social networking sites like Facebook/ Twitter. Use gaming tools to develop amusing online/offline applications for great promotional activities. These are the trending methods to provoke people for buying residential/commercial properties in Kolkata.

Rental commercial properties in Kolkata are likely to have hike, supported by 20% shoot in transactions

There is a surprising change in Kolkata’s present commercial property market, where an average deal size commercial property of 7500 sq ft remains the same inert, but for the rented commercial properties, market experts are predicting a straightway march of 5-10% greater value in coming days. During the last two quarters the real estate market has been seeing approx 20% abrupt development in overall transactions. Apparently it’s a slight healthier option to buy commercial property in Kolkata than going for rental condition as per the recent market perceptive.

Going by the expert advice it is foreseen that the rental cost of commercial properties in Kolkata is going to have a rush leap of 5-10% within coming 6 months in major investment areas like Salt Lake Sec-V, Rajarhat, and other commercial line-up of the E.M. Bypass and Topsia area. Whereas the regular deal of 7500 sq feet commercial property is on a lower cascade. Experts say near about 3 lakh sq feet of commercial realty space was taken on rent in the beginning of 2016. People, who think that this flair comes out of the IT industry domination, have to alter their conception regarding the same. This growth is majorly centred on the rapid expansion of home-grown companies. Global IT firms are rather keen on having a giant commercial set-up on lease. Comparing with the other cities Kolkata is much active because of its slowdown policy despite profusion of such dwellers.

Above all the Bengal Govt.’s SEZ policy is real obstacle for IT- software and hardware industries to invest in this state. This has been a crying issue against West Bengal’s economical growth. In 2011 when TMC had been set as the ruling party of Bengal this major lapse in system took place. There is a common speculation on the Govt.’s decision to pull the policy to grant SEZ status to the industry. It would help tenders from Wipro and Infosys to decamp. Wipro has made recently a fresh application for ITIT facilitated services SEZ rambled over 19.8 hectares at Rajarhat. The basic demands for commercial spaces in Kolkata are coming from Banking and financial companies for setting up their regional offices, telecom companies for their customer offices and FMCG companies for their retail units.

Office space consumption drops 18 % in H1 of 2016

Office space consumption contracted 18% to 14.5 million sq ft in India’s top eight markets in the first half of 2016.  As per the Cushman & Wakefield report after six successive downturns in six quarters of expansion there is a severe shortage of fresh supply. According to the report importanty cities like Bengaluru, Pune, Chennai and Delhi Capital region is running shortage of office spaces which generates a mixed trend in total absorption at this moment.

Other cities like Hyderabad, Delhi-NCR and Ahmedabad have 10-55% growth year after year assessment while shockingly Kolkata, Bengaluru, Chennai, Mumbai, Pune have suffered with the downfall of 34-51% during the first six months of this year. Market experts are expecting to have a diverse scenario in these cities in next six months of the current year. This shortage is due to the less consumption and slower taking up of official spaces by the IT industry and the Banking/ Insurance and any financial sectors although there is a large volume of requirement of office spaces in the afore mentioned cities. As a result there has been a mixed bag experience for the chief markets. However this situation is momentary and soon it’s going to be changed in the coming six months.

Of the key markets, Bengaluru registered a demur of 34% from a year ago to 4.5 million sq ft. despite a strong starting 3 months. This registration has shown an even lower level absorption lesser than previously committed space. But the magnetism of Bengaluru still attracts the IT industry and e-commerce retailers for establishing their presence over there. It’s expected by the end of this year Bengaluru will see a net increase of absorption around 9-10 million sq feet. Mumbai is going slower with 36% decline to 1.3 million sq ft level of absorption due to lack of major deals. Also delays in the building completion make the entire process of consumption rather sluggish in the first quarter of the year. Relocation and consolidation activities have also negative impact on the hike process of the space consumption. However small scaled regional offices are occupying small commercial spaces, with this movement this scarcity will be expected to be filled up soon.

Want to buy commercial property in Kolkata now? Contact www.liyans.com- one of the most happening property listing real estate portals in Kolkata.

Home insurance in India rises at over 10%

Mortgage lenders are pestering borrowers to sign up home insurance to avoid property threats, thereby driving penetration levels up
Many people confuse home loan with home insurance. Home insurance is totally a different league. Home insurances shrink the level of your property risk. They are the defender to your property. God’s forbid if any awful incident happens to your property apart from any natural catastrophe the insurance company will repay the damage cost entirely. There are leading private companies available in our times which have different types of home insurances as per your accommodation. Presently most of these private companies are selling their financial products through banking channels which is commonly known as bancassurance channel. During these past few years home insurance industries have seen merely 2% growth or so, but surprisingly they are rolling over above 10% of escalation with large amount of business coming from different bancassurance channels mostly. This giant blot hasn’t come from the blues all of a sudden. This is happening due to the mortgage lenders are pressing borrowers to avail home insurance for minimizing their asset risk. For this huge leap as arrived.

Bancassurance has different models for selling such insurance. 1. Strategic Model- Under this model bank sells policies tying up with the insurance companies, but in this case bank only does the marketing portion on behalf of insurance companies, rather than this no other financial activities are performed by the bank. 2. Full Integration Model- Under this model bank sells insurance products under bank’s own brand and will provide monetary solution matching to the customer requirement. 3. Mixed Model- In this particular section insurance company performs the marketing and bank is in charge for generating the leads only. This approach needs limited amount of technical revenue as well.
At a press release Tata AIG General Insurance and Co. declared that they get on an average 6000-7000 selling of their insurance, which means in a year approximately 85000 policies are being expected to be sold from the banking partners. Business from an individual level is also turning out, from a fewer class of people who want to insure their residential/commercial properties, but the major retailing of (near about 95%) insurance is drawing from bancassurance as the banks mandate insurance as a pre-requisite. As an obvious outcome bigger realty projects are popping up and subsequently the selling proportion of home insurance is marching up. Realtors are taking home insurance to safeguard the massive investment of the promoters, and this coverage straight way goes to the building society on completion.  Building society obtains insurance for the entire construction of the structure of the building, the individual insurance of several flats also become elementary once there is that opening gulp. Being a trusted property portal in Kolkata ,Liyans suggests to all our realtor friends and individuals please go by each term and condition and most importantly the interest rates offered by different companies and invest the sum according to your basic requirement.