Property portals- The real estate agents of India

After the growth in the big cities, now it’s the turn of small cities and suburbs of West Bengal and eastern India to experience the boom in the Indian real estate market. The demand for real estate items in India have been increasing rapidly with the population growth of India. As per the current property market demand residential properties left requirement of commercial properties way behind. As a result most of the commercial properties in Kolkata are coming under high rental options as there is not much saying in fresh arriving commercial property sector. Having said that residential flats in Kolkata have to maintain their offering cost too, this is due to a consistently numb selling statistics and Govt.’s announcement for providing affordable flats in Kolkata to every medium and lower-medium income group family within 2022. For, the property price is fluctuating on a daily basis.


With the announcement of HUPA moderately salaried and even lower income group have started moving to Kolkata in a large number with the expectation of having an affordable nest in the prime locations of Kolkata. Though Kolkata is popularly known for its low cost of living, but offering luxurious, fop flats in shoestring budget and that too in the prior location is a grotesque task in itself. Those who confuse that eye-popping skyscraper are of reasonable budget it’s not even close to that. Speaking about the leading property portals in India, people think that property portals are for searching properties in the metros and other major cities in India. Actually every leading property portal covers suburban properties of West Bengal and other part of eastern India. With the arrival and authenticated professional support of property portals Indian real estate market is getting charged up with each passing day. Real estate property portals are not only for searching properties, they are much more than that.

A compete property portal in Kolkata comes with buying/selling/renting/listing property provision. Adding on they also have a good rapport with the nationalized banks and other trusted financial sector for home loan assistance for their customers. Now the time to zoom on the leading property portals in India-

Magic Bricks- with the Alexa India traffic rank of 142, Moz DA of 68 and over 5 million pageviews every month Magic Bricks is the apple of the eyes of every builder and other real estate investors.
Pros-They provide mainstream commercial and every online promotional activity that is particularly needed for any real estate business. Ahead thinking approach is the USP of this site.
Cons- Yet some of the referral traffics are of low quality/irrelevant for real estate business.

Commonfloor- Real estate builders are often between Magic Bricks and Commonfloor to put their money on.
Pros- They provide a steady traffic
Cons- poor in referral traffic, Low Moz domain authority.

99acres - 99acres can give Magic Bricks a tough competition in coming days.
Pros- 99acres has strong offline brand equity and they have great communication with all well-known builders across the country.
Cons- But 99acres seems to have slightly slowed down in overall market.

Indiaproperty- This company has extreme increment in monthly traffic. During last six months they had more traffic than Magic Bricks. Surprised!
Pros- In January 2015 monthly traffic of this site has become exactly double than it had in the previous year. Everybody is having their eyes on this site.
Cons- Still their referral traffic is poor quality.

Housing- Housing is the trailblazer in real estate property portal business. Housing is known for its higher level of technology and simplicity throughout their offerings.
Pros- They have detailed algorithm and data mining for every needed numbers, information, listing expiry logic and much more.
Cons- Some unhappy feedbacks in several social platforms clotting the investment.

Liyans- Liyans is relatively a new in this business. Started in 2012 Liyans is one of the leading Kolkata based property portals.
Pros- Strong traffic, high quality referral links and cordial understanding with all renowned builders all over India make this site indispensible for property business.
Cons- Despite years of vast practice as of now there is no publicity of this site on TV / Radio.

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